About LIONHERZ®
LIONHERZ® stands for educationally meaningful and psychologically valuable toys that support children's holistic development . We rely on high-quality materials, non-toxic substances, and a thoughtful design without unnecessary stimuli.
Our products create safe havens where children can dream, play, and discover – completely electronic-free, but with plenty of room for their own imagination. At the same time, it's a matter close to our hearts to support families and children in need with 5% of our net proceeds .
Hello, my name is Martina and I am the founder and owner of LIONHERZ®
After completing my business education and subsequently working in finance for many years, I decided to take a new path after the birth of my son and studied psychology. Motherhood and my studies inspired me to realize my dream of self-employment. I want to use my experience and knowledge to develop psychologically valuable children's products that, based on scientific findings, sustainably promote children's development.
Become part of the LIONHERZ® family
Hello, my name is Jakob and I am a product tester for LIONHERZ®
I'm 8 years old and my nickname is Lion... because as a baby I could roar like one ;)... but of course also because I'm so big and strong... that's why the brand was named after me. I'm my mom's pride and joy and help her wherever I can. I work in product research, am a lead product tester, and a brand ambassador. I thoroughly review every product idea, and only toys that have proven themselves in my hands make it into production. Maximum fun is my motto in life!
Our psychological blog
Pedagogically useful
Our products playfully support your child's development and help them learn important cognitive and motor skills.
Psychologically valuable
Developed by a psychologist, our products promote your child's imagination, creativity and social skills.
Sustainable & safe
Made from high-quality, non-toxic materials such as 100% cotton – tested and certified for maximum safety.
Stylish & durable
Simple, Scandinavian design meets robust workmanship – fits perfectly in the children's room and lasts for years.