Psychologically valuable toys with heart
We stand for high-quality and stylish children's products with that certain something extra! We take great care to ensure that our toys support your child's development in the best possible way and attach great importance to ensuring that they are manufactured according to the highest quality and strictest safety standards.
8000+ glückliche Familien
Pedagogically useful
Our products playfully support your child's development and help them learn important cognitive and motor skills.
Psychologically valuable
Developed by a psychologist, our products promote your child's imagination, creativity and social skills.
Sustainable & safe
Made from high-quality, non-toxic materials such as 100% cotton – tested and certified for maximum safety.
Stylish & durable
Simple, Scandinavian design meets robust workmanship – fits perfectly in the children's room and lasts for years.
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Playhouse - with mailbox & bunting
Regular price
€89,90
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Play tunnel – 100% cotton, foldable
Regular price
€39,90
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Round play mat - 110 cm
Regular price
€19,90
Our Mission
For strong children & a better future
Children should be able to develop holistically. That's why we develop children's products not only with educational value, but also place great emphasis on mental health. A strong, balanced child can develop to their full potential and is prepared for the challenges of everyday life.
With your purchase, you not only support your child's development—we also donate 5% of our net proceeds to families and children in need. Together we can help!
Known from
A magical retreat for your child
Our LIONHERZ® teepee tent offers your child a cozy place to play, read, and dream. Thanks to its loving details and high-quality materials, it will quickly become a favorite spot in the nursery.
Why the LIONHERZ® Tipi is so special:
- 100% cotton – Soft, breathable and non-toxic for a healthy play environment.
- Sturdy wooden poles & stabilizer – For maximum stability and safety.
- The original with a feather tip – encourages imaginative role play.
- Versatile – perfect as a reading corner, cuddle den or playroom .
- Calming atmosphere – natural colors for more security.
The LIONHERZ® teepee offers space for imagination, security, and boundless adventures. Get the perfect retreat for little explorers now!
What does “psychologically valuable” mean?
muted colors
Children's worlds are already colorful enough. We emphasize muted colors and deliberately limit patterns so your child can also find visual calm.
no electronics
Media education is already given considerable attention in kindergarten and school, so that free play should be designed independently of electronic stimuli.
no noise
Many children are overwhelmed by the noisy and hectic pace of everyday life. Therefore, we deliberately avoid music and sounds – for a relaxing moment of silence.
Role-playing option
Children learn and explore by playfully taking on different roles. We want to preserve children's creativity and fuel their imagination.
social interaction
Reliable social relationships are the foundation for optimal development. We encourage children to play together with parents and friends.
high quality
We make no compromises when it comes to quality and safety and test all materials very carefully... for lasting, unadulterated fun.
Adventure and security in one
Our LIONHERZ® play tent is a safe haven for playing, reading, and dreaming. High-quality materials and a sturdy construction make it the perfect space for creative adventures.
Why the LIONHERZ® play tent is so special:
- Robust materials – Natural fabric and sturdy fiberglass poles for safety and durability.
- Breathable CirculAir fabric – Air-permeable cotton-hemp fabric for a comfortable gaming experience.
- Versatile use – as a princess castle, pirate hideout or cuddle cave.
- Security & creativity – subtle colors for a calming atmosphere.
- Easy to set up & mobile – perfect for indoors and outdoors.
The LIONHERZ® play tent invites you to dream, romp and discover new worlds.
Create a magical environment where your child can play undisturbed!
What our customers say
Fantastically beautiful!
Our daughter was thrilled with her new teepee! It's much prettier, higher quality, sturdier, and more comfortable than her old one, and definitely worth the price! The quality and attention to detail are clearly evident! We recommend it 100%!
Brigitte (about the pure white teepee)
Very cute play tent!
Finally, a tent that doesn't get so stuffy and hot inside, and it looks truly magical. And the entrance can be completely closed with Velcro fasteners… my daughter especially loves that! We definitely recommend it!
J.Koller (about the coral pink play tent)
Cotton tunnel!
Natural materials are important to us for our daughter! It's great that there are alternatives to all those plastic tunnels! We can recommend them without reservation!
Kamran (via the play tunnel)
Great tent
The tent lives up to its description. It's quick and easy to set up (my goddaughter was thrilled to help). The sewn-in floor makes it stable, and the blanket makes it comfortable. With a few pillows inside, my 4-year-old didn't want to get out all afternoon.
emmaluise (about the pure white teepee)
Stable and good quality
Fast delivery, great quality. Easy to set up. The fabric is nice and thick, and the groundsheet is soft too. The tent poles are made of sturdy wood. It looks really classy. Beautiful color, and the details are really great.
I hope it lasts a long time and my daughter will have a lot of fun with it.
Nadine (about the large teepee set)
Great teepee
Fast delivery and very easy to assemble.
There are also videos on the Internet showing exactly how to knot the teepee.
We are very happy with the quality and the little accessories are great too!
Janine Barwenczik (about the cream-colored teepee)
Beautiful!
It took less than 15 minutes to assemble, and the end result is a dream. The whole family is thrilled. Beautiful fabric and a very inviting design. It looks great in the kids' room :)! I think we'll enjoy it for a long time!
Martina (about the playhouse)
Toys with heart & mind
Behind LIONHERZ® is Martina – an Austrian psychologist and mother who founded the brand in July 2023 to develop toys with genuine psychological value. Her son Jakob is our little product tester and ensures that every toy offers the necessary fun :)
In addition to our products, we share valuable tips for your child's healthy development on our child psychology blog. Feel free to visit!
Award-winning
Frequently Asked Questions
Here you'll find answers to the questions we receive most frequently. If you don't see the answer to your question, check out our detailed FAQ page or contact us directly using our contact form.
Your LIONHERZ® team
What materials are used for LIONHERZ® products?
Our products are made from high-quality, non-toxic materials such as 100% cotton, robust wood, and safe plastics. Safety and quality are our top priority.
Are the play tents and teepees easy to set up?
Yes! All of our tents are easy to set up and come with clear, illustrated instructions. Each instruction sheet also includes a QR code to a video tutorial. Thanks to our well-thought-out design, assembly is completed in just a few minutes.
Are the products washable?
Many of our fabric products, such as mats and bunting, are machine washable . We generally recommend hand washing or a gentle cycle at low temperatures, as natural materials may shrink. However, please refer to the individual care instructions in the product description.
Are the products suitable for outdoor use?
Our play tents and teepees are primarily designed for indoor use . They can also be used outdoors in dry weather, but should not be exposed to the elements for extended periods.
Our child psychology blog
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